Meet Sandy, Medical Writer & Editor
Sandy faced a version of the same capacity challenge. As a freelance CME writer balancing academic roles at the University of Toronto with family responsibilities, she found herself with only one or two days per week for her freelance business. Teaching and home life absorbed everything else. She could maintain her CME work at that pace, but she couldn't grow it or fully apply the skills she'd been developing through WriteCME Accelerator.
In the second half of 2025, she made a structural decision: scale back her teaching so freelance projects could take centre stage. The shift gave her enough time to recruit new clients, take on more complex projects, and put the advanced techniques she'd learned to use. The change wasn't about doing more. It was about creating the conditions to do the work well.
“I have mastered advanced techniques for creating engaging and impactful CME content. I have also gained a new perspective and a new set of tools for recruiting clients and growing my business. With those tools, I worked with 4 new clients: 1 new medical writing client, 2 new editing clients, and 1 speaking engagement.”
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