Diversifying Your CME Writing Business with Video and Podcast Scriptwriting
Make your business more resilient while keeping your mind sharp with a new CME format in your toolkit.
Have you ever listened to a CME podcast or watched a short explainer video and thought, “I could write something like that”?
Chances are, you could, and it might be just the thing to stretch your skills and expand your impact. CME content is evolving. More clinicians are learning on the go, whether that means listening during commutes or catching short videos between appointments. Educational formats are shifting to meet that need, and as a writer, you can shift with them. Slide decks are no longer the only game in town.
That’s why we’re getting ready for Summer Script Camp, a focused sprint (like a mini-course for a focused type of medical writing) designed to help you explore podcast and video scripting in a supportive, low-pressure setting. The sprint hasn’t started yet, but the doors will close soon, so now’s the time to start thinking about how you want to grow as CME changes.
Let’s look at how these formats are transforming the CME landscape and why learning to write them could be the next smart move in your CME writing career.
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Why Are Video and Podcasts Gaining Popularity in CME?
Mobile learning is on the rise, and with it, a growing demand for educational formats that can keep pace with the busy clinical lives of healthcare professionals. Imagine tuning in during commutes, between patients, or while out walking the dog rather than sitting through a 3-hour lecture featuring the same slide deck from last year. More people prefer learning on the move, and CME content needs to meet them where they are.
Video and podcast formats are well-suited to this shift. They’re concise, accessible, and easy to engage with, even on a packed schedule. This is ideal for today’s learners, who are looking for education that’s flexible, focused, and easy to absorb.
What makes video and audio especially powerful is their human element. A real voice, a clear tone, and the ability to revisit key ideas all help learners stay connected to the material and see how it might be applicable in their daily lives.
The Importance of Inclusivity and Accessibility
It’s no secret that everyone learns differently. Some people need to hear it, some need to see it, and others need to experience it. That’s why expanding your CME writing skills to include video and podcast scripts is a very smart creative shift that helps to break down the barriers to learning.
These formats support universal design, which can help you create content that works for a wider range of learners across different specialties and preferences. Whether someone prefers to learn with visual materials like animation or auditory materials, like tuning into a podcast during car pool, you’re giving more people a much better chance of remembering, understanding, and applying relevant clinical information.
Audio and video content is also easy to revisit time and again, and it fits well into multitasking moments, which means learning materials endure for longer and can appear in more places. If your goal is to help more people learn in ways that work for them (and I hope this is a core goal for all of us), writing for these formats will help you reach that goal. Not only are you delivering human-centered, empathetic CME, but you’re also keeping your skillset and work abilities growing.
Why Diversify Your Skillset as a CME/CE Writer?
We know that lifelong learning fuels both professional and personal growth.
Building new skills keeps your writing sharp and your creative energy engaged. It brings a sense of renewal to your everyday work and reinforces that you’re continually evolving—not just as a writer, but as a learner.
Staying curious helps you stay ahead of the curve. When you follow what interests you, your writing deepens. Exploring video and audio storytelling invites you to communicate complex topics in new ways and to think differently about how learners absorb and retain information.
Diversifying your skill set also builds resilience. If your usual projects pause or shift direction, you’ll have additional tools to draw on. Broadening the types of content you can offer opens doors, especially as more CE/CME providers look to develop content in newer formats.
And when that demand grows, you’ll be ready to meet it.
Adding scriptwriting to your capabilities doesn’t just enhance your portfolio; it changes the value you bring to the table. You’re no longer focused solely on slide decks; you’re a multimedia content developer who can support multimodal education. That kind of versatility stands out, and clients take notice.
It’s not too late to grow this skill. Summer Script Camp starts July 10, which means there’s still time to join us and try something new.
Small steps now can lead to big momentum later. Your CME writing career can grow in new directions whenever you’re ready to take your next learning leap!
Take the Next Step in Your CME Writing Journey
You don’t have to build your CME writing career alone.
If you’re ready to take that next step, Summer Script Camp is a great place to begin. Join us before July 10 and start exploring new formats, new skills, and new possibilities.
And if you join us for Script Summer Camp, you can apply the cost toward the fall cohort of WriteCME Accelerator.
Your network starts here and grows alongside you. From writing sprints to expert guidance to steady community encouragement, WriteCME Pro is designed to support you through every phase of your writing journey.
When you join WriteCME Pro, you become part of a community that understands the value of meaningful support. You’ll find peers who’ve been where you are, mentors ready to share what they’ve learned, and fellow writers who believe in collaboration over competition.
This is where real connection happens. A place to ask questions, share wins, exchange feedback, and feel seen and heard.
